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Buying Leads VS Generating Leads

April 7, 2022

Reliant on incoming leads?

Well, buying your leads is the best way to get them, right? WRONG! It can work, but it’s not really efficient. It doesn’t help you scale up your business, or get those leads who really want YOU! Generating leads is the way to flood your inbox with hot leads – As rates hit 5%, even $50 a day will get you over 25 qualified, high-quality leads!

Lead aggregators place you in a head-to-head race to get the prospect first. Competing for the same person at the same time puts you at a disadvantage and may already mean you’ve lost the lead by the time you place your call!

Or you give them a call, but the prospect has never heard of you, so is effectively a cold lead that you now have to warm up and even if you are a natural-born sales machine, you may still not get the business and now this lead has cost you your time as well as your money.

Generating your own leads cuts out that unwanted competition. They know who you are, like your business and what you have to offer, and are already warming up to your business.

Through a strategic series of retargeting ads, emails, and SMS nurturing sequences, you can educate your potential leads about exactly WHO you are, WHY you’re the experts at what you do, and WHAT makes you stand out from the crowd.

Then what?

Serious lead nurturing allows you to start selling at an earlier stage, slowly warming the leads up before anyone even gets on the phone. They’ve seen what you have to offer, they’ve seen your great testimonials, they’ve seen your fantastic work – they're almost ready to buy by the time you pick up the phone, massively increasing your chances of closing the deal!

The great thing about generating your own leads is that even if they say no on the phone, they’re aware of who you are and what you do, making them more likely to come back to you when the time is right, especially if you keep them in the loop with relevant and useful information.

Now imagine automating the whole process... Hot leads and high-quality prospects generated while you sleep.

Find out how the SHED Lead Accelerator Programme can boost your business

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