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Facebook Updates (26/2/19)

February 26, 2019

#1: Facebook Messenger messages from pages will soon be sent to a separate folder within the app. Right now we don’t know what effect this will have on open rates, but from a consumer point of view it makes total sense to keep messages between friends and businesses separate. ⁣

#2: Catalogue notifications! If someone saves an item from your online shop to their wishlist or basket and your online shop has Facebook ads running, users may now receive reminders through Facebook whenever that item changes price. Very cool feature for Ecommerce businesses, but it’s yet to roll out to everyone so far.⁣

#3: This is a big one: a new dashboard is being rolled out for Ads Manager! Remember all those bugs and glitches over the past few weeks? Looks like this is the reason why! We’re not sure if this us just a change in aesthetic or a total overhaul in how Ads Manager functions, but we’ll be sure to let you know as soon as possible.⁣

So those are our updates for this week! Which one are you most excited about?

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