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WHY FACEBOOK IS THE PLATFORM TO FIND

NEW CANDIDATES IN TODAYS JOB MARKET


AUGUST 2021

Right now there is a shortage of candidates in many agencies and a huge number of job roles available for people on the hunt...


The current challenge is finding enthusiastic candidates ready to fill the roles that are available. Traditionally job boards do a great job of connecting candidates with agencies and the process of filling those roles is a fairly smooth one.


But when the current market conditions are dictating that it's hard to find the candidates you actually want, empty seats at induction days do nobody any favours.

So why is Facebook™ so good at finding those hard to reach candidates, that are both a great fit, and actually want the roles you are advertising? (Ultimately making your clients happy.)


Before we go into that in more detail, we'll step back to look at how you are currently using Facebook™ to find candidates.


1) Posting organically on your page - this is how most Recruitment agencies use their page to advertise jobs. While this is good practice, in reality, less than 20% of your audience will see your post - not even everyone who follows your page will see it.


This is because Facebook™ changed the way your timeline is prioritised so that users will see friends and family posts as a priority, and business pages are demoted a long way down the scroll, so far in fact that no-one will see it unless they are a super fan, and engage with every post your business puts out there. (That’s why you still see your own company posts).


So basically, posting alone is not a lot of help in finding new candidates.


Boosting posts - this is definitely a more proactive way to get your message out to new people. Boosting puts your post in front of lots of people. However, this is a very scattergun approach and doesn’t harness the power of Facebook’s™ algorithm or Ai to find the best people to put your ad in front of.

At the agency, we refer to it as throwing fivers out of the window with your number written on them. Bit harsh perhaps!


Neither posting or boosting uses the true power of Facebook to get the candidates you need to apply the roles you have.

The secret sauce


When used properly Facebook™ uses detailed audience matching to find a user profile match of the people you'd really like to talk to, and as the campaign gathers momentum, the AI learns more about who your ideal candidates are and finds more of them. All the data is stored on your Facebook™ Pixel.


Facebook™ vs Indeed


Indeed is largest job board in the world with 16 million people using it monthly in the UK. To achieve cut-through on this site is hard. All the jobs are laid out the same way, and it’s very difficult to stand out, especially if your job doesn’t pay the most.



On the other hand, 54million people use Facebook™ every day - so it dwarfs Indeed (and pretty much everything) in terms of sheer size. Using the Facebook™ Pixel harnesses the platform's powerful algorithm to find the right individual/s ...and benefit from the lack of other recruitment ads. Your role will stand out more (because the organic job posts mentioned above aren’t being served), and won’t be placed side by side with competing roles offering varying rates of pay. Facebook™ also reaches people who may be employed elsewhere but could be tempted to apply for the right opportunity.


Facebook™ finds the right people, the next step is directing those people to the most effective place. The answer to this is always a dedicated landing page giving details of the specific role. The page acts as a funnel to keep candidates on track and focus on applying for the role - don't be tempted to just send them off to your website, where they get lost in searching through roles and checking out your company; distracted away from the task at hand.


Here at SHED, we are a specialist Facebook™ agency, focussed on helping recruitment agencies fill roles up and down the UK. We have the in-house expertise to use Facebook™ to the full power it offers, we build landing pages that convert site visitors into candidate applications - we help you fill the roles your clients need so badly.


We are currently offering agencies the opportunity to test our services free of charge, if you are interested in a free trial then please book a conversation here:

For a free trial of SHED's services please book a call below.


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